Debunking Three Common QR Code Complaints

Like any trend that catches in quickly, QR codes have been the victim of some unjust criticism and badmouthing with the past year or so. To ignore this would be like ignoring an elephant in the room. A quick Google search on QR codes now reveals just about as many entries on why QR codes are bad as ones that sing their praises.

Since we fully believe in the awesome impact QR codes can have on a small business, we thought we’d debunk three of the main arguments behind these super-useful mobile marketing tools.

QR Codes are ugly and can potentially harm a brand’s image.

To the uninformed, this could be a possible argument. However, most people still think of QR codes as the pixelated-looking black and white squares. These people may not realize that there are only very specific areas of the code that need to remain intact. You can manipulate the code as much as you want—with logos, different colors, and other effects—just as long as the larger 3 corner blocks aren’t touched. This lets businesses personalize their QR codes, helping them step out from the crowd.

Anyone can make a QR code, which means they are oversaturating the marketplace and creating less user engagement.

The fact that anyone can make them means that they are widely accessible. Sure, there some people that make them and do very little to make their linked product, service, or information pop. But users that do it right have caught on to something that has changed the way they will forever do marketing. This is a case of not letting a few bad apples spoil the harvest.

QR codes have limited capabilities, only sending users to websites or letting businesses communicate via SMS.

Wrong again. QR codes, when designed properly, can lead users to a wide variety of content. Code creators can link their QR codes to their social media platforms, an automatic e-mail pop up, or even an online marketplace. Also, the argument that they “only send users to a website” is silly, as that is the primary point of their existence. As far as we’re concerned, this means they work just fine!

How about you? What are some arguments you have heard against QR codes?