Inventive QR Code Usage

Sledgehammer To The Forehead Marketing

Just having a QR Code and links in place doesn’t mean you’re going to make any noise in today’s overcrowded, oversaturated consumer market. It’s just one step along the road to you becoming a marketing genius. So, what does it take to take things a step further? Well, that’s dictated by what type of goals you have, but that won’t stop us from giving you a short rundown on what others have done to kick their QR Code efforts up a notch.

GAP Japan

Giving shoppers a percentage off of their purchase is nothing new. In fact, it’s not even worthy of mention, except for the fact that GAP used it in Japan. The reason why it’s noteworthy? Because they took saving money and made it fun…or more fun than normally is…because they allowed people to use their smartphones at the store and save on their purchase.

Japanese Supermarket

Because QR Codes are capable of transmitting so much data to someone who scans the code, why not make it practical for shoppers to use it to guide their shopping experience. One Japanese supermarket took that to heart and placed QR Codes on various produce products that, once scanned, told shoppers the origins of their various prospective purchases. Now that’s fresh thinking.


Audi, lately, has been known for pushing the limits with their new car designs. They did the same to celebrate 100 years in business. And they did it with a QR Code…a really big QR Code…actually, it was a 159 square meter QR Code. Once again, this idea came out of Japan, and it represents the largest QR Code ever made. Talk about going big.


Just to let you know that it’s not just the Japanese, one of the most innovative (and successful) companies in the United States has taken to QR Code marketing in a big way as well. Starbuck Coffee is not only giving consumers QR Codes to scan for additional information about the coffee they’re consuming, they’re allowing customers to pay for their drinks with one. It’s an extension of a Starbucks card, called a QR Code card and it allows smartphone users to get an online card and then add funds to that card and pay for their drinks simply by flashing their QR Code over the counter.

Internet Week New York

Leave it to the Big Apple to go big with QR Code usage. While not as big as the Audi QR Code, New York used the large dropdown banners in Times Square (along with a bevy of other locations throughout the city) as a resident launching point for getting more information on online city services and applications. The Tony’s and the Department of Transportation were among those that participated in the QR campaign.

Dubai Hotel

Okay…the jury’s out on whether this will work in reality, but there is a company in Dubai’s Studio City that is in the process of building a hotel that will look like a giant QR Code. Since it has to be seen to be believed, we’re including a link to a picture of the dual building structure. Söhne & Partner’s QR Code Building is in the initial modeling and concept drawing stage, but impressive none the less…albeit a bit strange.