A QR Code Cannot

QR Codes have the capacity to do a lot for your marketing efforts. They can deliver your clients and customers to your digital world through the information barcode you strategically place on your print ads, direct mail, posters, stickers, business’ cards…even a static cling on your car window.

Beyond that…they don’t have the power to make your marketing any more engaging for those you are driving to your website, microsite, blog or online retail outlet. So, if someone is going to take the effort to scan your code and follow up on your marketing efforts, make sure that you reward them with something that’s informative, engaging or entertaining.