QR Code Mistakes Your Company Needs to Avoid

With most forms of current technology, once they become popular they also become heavily misused. QR Codes are no different; for every brilliant idea for QR code incorporation, there is a poorly used one floating around, too.

For small businesses that are thinking of integrating QR code usage into their advertising and marketing strategies, there are some not-so great example of QR code use and placement you should be aware of. For instance:

• If you are using a QR code for a business card or paid advertisement, make sure the website you are directing the reader to is mobile friendly. Why waste your potential client’s time with a site that is not mobile friendly? It negates the whole point of using the QR code.

• Don’t even think about billboards. Placing a QR code on a billboard serves no real purpose because those that see it are too busy driving. Unless you have a highly interested individual that is willing to stop his car and pull to the side of the road to take the code in, billboard placement will rarely work.

• Speaking of ad placement, if you elect to go smaller—such as platforms, small signs, etc., make sure that you place it somewhere where you know there is either a wireless or 3G connection. This gives interested parties instant access to your information.

• Some people have started placing QR codes on their clothing. For tee shirts, this is actually a great idea—so long as it is somewhere accessible, such as over the left breast or along the upper back. If you elect to go this route, remain sensible. Don’t place QR codes in “cute” or “unique” places like a back pocket or a hat. While it may seem cool at the time, it’s going to get awkward when people try to scan it.

QR codes are growing in popularity and there are several creative ways to make them work. As long as you use common sense and follow the examples of those that have mastered QR code placement before you, QR codes can do wonders for spreading the words about your business.