3 More Ways QR Codes Can Grow Your Business

Most people make the mistake of assuming that QR codes are just a neat and gimmicky way to get involved in mobile marketing. But the truth of the matter is that if you know how to use them correctly, QR codes can do wonders for growing your business.

Here are a few simple ways that you should be using QR codes to grow your small business.

Diversify Your Call to Action: The beauty of QR codes is that you can use them for anything—for a page that thousands of people will see or just a few. This means that you can create offers or content based on the specific interests of just a handful of customers.

There’s no other way to reach such a specific audience with direct marketing. Use a QR code to direct even as few as one or two individuals to a video or blog post that is specifically geared towards their needs or interests.

Build Your Networks: Rather than using QR codes to link to your website or to landing pages with offers or coupons, have them link directly to your social profiles on platforms like Facebook, Twitter, or LinkedIn. This is a great way to use traditional printed materials to get more people following your digital content.

Move Up in Google:
Do you have a particular article or blog post that you want more people to check out? Sometimes, endlessly posting the link on social media just doesn’t cut it. So why not go one extra step further and create a QR code that links to that material? This gives you one other avenue—the printed path—to try to get the page more traffic. And the more popular the link appears to be, the better standing it will have in Google search results.

What are some other ways you can think of to sue QR codes to help grow your business aside from the typical uses? Are there any outside-of-the-box methods you have tried with some success?