With QR Codes…Size Does Matter

Big? Small? Medium? When it comes to how large you want your QR Code on your marketing piece to be, the options are endless. In some respects, how big or how small you make the QR Code on your piece boils down to some common sense.

For instance, if you’re going to put your QR Code on a billboard, it better be pretty large because the mobile device needs to be able to pick up the intricacies of the 2D image.

A good general rule to follow is to use one-half inch for every foot of scanning distance. That means some one scanning your QR Code from 10 feet away would, ideally, need a code that is 5 inches.

You can currently download your Hipscan in three different sizes, big, small, and email (used for email signatures). When creating custom offline pieces we will work with you to create the ultimate size for your marketing collateral.