Are QR Codes Taking Over Airport Shopping Soon?

Shopping at the airport is about to get a lot simpler…or more confusing. It really all depends on how you look at it.

Travelers making their way through Frankfurt Airport will be able to partake in the new experimental QR code shopping wall. The experiment is exactly as it sounds—numerous QR codes will be placed on various walls within the airport. His same experiment has recently been carried out in smaller form in other airports such as LaGuardia and JFK, as well as a few other international airports.

This QR experiment will last for six months and then the feedback and results will be considered to see if we’ll be seeing more ventures of this sort with QR code technology.

For this first QR code wall, there will be 60 different products participating, including alcohol, food, and various cosmetics. The process is simple for those accustomed to QR codes. Travelers scan the codes of the products they want to learn more about and then, if they are still interested, can make their purchase directly from their mobile device. When an item is ordered, is can be picked up at a pick-up point along the QR code wall. Waiting times for the products are expected to take no longer than 15 minutes in most cases.

The reasons behind the walls are numerous: hopes to decrease traffic in storefronts, quicker times through the airport, and making sure travelers make their flights on time just to name a few. Of course, there are also concerns of the experiment’s failure. After all, not everyone walking through an airport is likely to have an app on their mobile device that reads QR codes, thus removing them from the experience altogether. As is the case with more retail experiments involving technology, the change obviously won’t be for everyone.

What do you think? Is this a great way to improve the airport shopping experience or just a gimmick?