Getting Fishy With QR Codes

News about QR codes providing information about food is nothing new. We’ve even talked about sushi restaurants creating edible QR codes to let consumers know when the dish was created. Recently, another company dealing in seafood has followed suit and made certain tweaks to present a unique use for QR codes when it comes to food.

Congressional Seafood, a fish supplier, and Black Restaurant Group are working together to use QR codes to create a “traceability program” for their seafood. The QR codes will be placed on tables in the form of tent cards or other media; the consumer can then scan the card and find a lot of different information about the food on their plates.

The Black Restaurant Group is adding some unique twists to the information provided, such as:

• Where and when the food was caught
• The sort of gear the fish was caught with
• The people who caught the food (along with their photos)

The two companies spent roughly five months putting together the information about their food by visiting fishermen and farmers. They took photos and videos as they visited each one, collecting data to link to the QR codes.

Oddly enough, these guys came up with the concept from an episode of Portlandia where two diners are asking their waiter about their food—questions such as where the food was from and where it was raised. While this was obviously a comical approach, they understood that this sort of information would be great bonus material to attach to QR codes.

This is a great way to help restaurants more transparent and honest with their consumers. This is especially important in terms of seafood, an industry where there is a lot of fraud and mislabeling of product information.

This is yet another example of how QR codes are helping to inform consumers about the products they are buying. It is also a good example of how restaurants can keep their patrons better informed about what they are going to be eating.
Are there any other uses for QR codes in the food industry that you can think of?