How QR Codes Could Change Baseball Cards

We’ve already seen QR codes become a frequently used tool for interactive marketing campaigns and even children’s games and scavenger hunts. But using them on trading cards is a new—yet obvious—use that not many people have implemented yet.

This year, QR codes will make a vital appearance on the 2013 Onyx Authenticated Platinum Prospects Series baseball cards. The series of cards features up-and-coming stars, providing their autographs and stats. However, for even more information, collectors can scan a QR code on the back of the cards; this unlocks further information about the players.

This tactic relied on a much-used tactic for QR codes—providing more information when your print space is limited. The QR codes on these Onyx cards can be unlocked with any smartphone with a QR-reading app.

For collectors, these cards are truly special. In addition to the QR codes, the series includes memorabilia cards that have been autographed. They also come signed with personal inscriptions and college notations.

While these cards are specifically for “hobby boxes” that run for a very expensive price (typically intended for very dedicated and serious collectors), it is plain to see that the inclusion of QR codes gives the cards a special allure. It’s almost expected that this is something we will be seeing more of in the world of collectible cards.
And if not collective cards, then why not game-style trading cards for younger kids? QR codes provide so many alternatives for bringing children engaging content that can make collecting and reading more fun than ever.

By including them on the backs of these baseball cards, collectors get a whole new experience when it comes to collectibles. The ways to implement this use are endless: from in depth stats to longer biographies that can’t fit on the backs of traditional cards.

What are some ways you’ve seen QR codes alter traditional pastimes such as collecting baseball cards?