The Smell of QR Code Marketing

You might not think that a fragrance company could find creative ways to utilize QR codes. But as it turns out, this industry has come up with a pretty clever way to sell their product via QR code.

More than that, Bond No. 9 has actually released a scent that is only available through the use of a QR code.

The name of the fragrance itself if called HTTP://WWW.BONDNO9.COM. It will be available at the end of June and, as its name suggests, can only be purchased online.

Consumers will be able to purchase the fragrance through either QR codes on print ads or QR codes located on the “Bondmobile.”
This practice is based upon the fact that the fragrance industry is due for some marketing changes. In an industry where ads have basically been exactly the same for a decade or more, it was simply time to shake things up. This is a sentiment that was shared by the founder and owner of WWD, the company that is releasing the Bond No. 9 fragrance.

According to founder Laurice Rahme: “Everybody is online. Everybody is mobile. So we have to do a fragrance for that world. It’s a different world. …It’s not a department store [distribution]. It’s not Sephora. It’s beyond that. It’s the most direct way to buy that you could ever have.”

The fragrance is expected to go for around $250 a bottle. With such a marketing campaign, the mystery and allure alone is sure to make Bond No.9 a hit despite the price, but time will tell. This is truly a unique way to sell a product and, in the fragrance industry, is the first time a product will be released and not sent directly to store shelves.

What are your thoughts? Is this s genius marketing tactic or will it fail? The idea of other industries following suit could make things very interesting in the next year or so if this proves to be a success.