Can QR Codes Help Printed Media Gain Traction?

Over the past few years, the popularity of e-books has put a hurting on the print industry. Borders has closed its doors ad Barnes and Noble is struggling to keep up with the shifts in technology.

Even die-hard print enthusiasts are starting to worry about the fate of their industry. Many print-related companies have started looking for ways to compete with e-readers and other electronic media. As a solution, some of them have turned to QR codes as a way to help revive the publishing industry.

How? Well, there are a few ways that QR codes can be effective for traditional media. The fact that they serve as a bridge between print and digital platforms is a huge benefit.

Active Engagement
By placing QR codes into traditional printed books, publishers are able to offer an electronic style engagement to the reader. Scanning a code in a printed book that leads to a landing page with additional information on the topic or story they are reading about creates an almost interactive way of reading.

Acting as a Bridge
By scanning a code in a traditional book, the QR code doesn’t necessarily have to take you to more copy. You can really switch up your approach and include items such as puzzles, interactive games, videos, and so on. This transforms books into an actual entertainment platform that engages readers in entirely new ways. In this way, print books could actually become more exciting and engaging that most e-books. This truly is a remarkable way to bridge printed media with the always-evolving digital world.

Best of Both Worlds
This sort of approach gives a new allure to printed media while also not requiring lovers of mobile media to give up their tablets and phones. While many lovers of print have basically accepted the end of the industry, they should be adapting to these technologies as a way to actually save print.

Once again, here is a case where QR codes are improving an industry. In this case, it could actually help to save a tradition that many people hold very close to their hearts: the printed word.