Guinness Finds an Awe Inspiring Way to Incorporate QR Codes Into User Experience

Leave it to the guys at Guinness (the book, not the beer) to come up with an amazing use of a QR code. They have tied QR codes in with an augmented reality concept they are using for the first time in the 2013 Guinness Book of World Records.

The trick they’ve pulled off is extremely impressive and, one can assume, is just a single step towards what QR codes can truly be capable of.

Here’s how it works.

First of all, scan the QR code within the book that will allow you to download the app for what Guinness is calling the “See it 3D” feature. Once you have successfully downloaded the app, open it up. The app will open a camera mode on your phone that will be needed to experience the feature.

Throughout the book, many pages are tagged with a small logo that indicates the page is part of the “See it 3D” feature. By scanning your phone along the page, the content will literally come alive as your phone will display a 3D and moving representation of that particular record. You can see an example of it here.

Once the 3D content has come up on the screen, there’s still more. You can actually tap your screen to interact with the images. You also have the option of including yourself in the image. So, if you want to interact with the record holder and actually take a picture with the 3D content, you can do that (you would, of course, need someone with you to snap the picture). The app also allows you to share these photos through whatever social media platform you choose.

While the QR code portion of the trick is one of many steps, the code itself makes getting the app super simple without distracting the user from the experience. As is the case with QR codes used the right way, they allow the user immediate access to information they want. And in the case with the 2013 Guinness Book of World Records, it is a crucial part of an amazing experience.